Sound Design Creates Sound Performance

First, the Facts

Cables aren't magical; they help to bring us the magic of music, but they do what they do in the natural realm, in accord with the laws of physics. One distinctive feature of audiophile-oriented marketing has always been a tendency to hide the ball: to make up novel technical terms of uncertain significance, to talk about subjective outcomes rather than electronic principles and engineering considerations, to emphasize feeling over substance, to replace reason with vague but poetic promises.

Well, that's not how we do things here. The following papers are the core design documents for Iconoclast speaker and interconnect cables. They give a thorough account of construction, electrical properties, and design rationale -- so much so that if you had the right machines and training, and no regard for intellectual property law, you could manufacture the cable yourself. Magic, mystery and subjectivity? We leave that to your music, your system, and your judgment.