Iconoclast Information Central Too often, technical information behind unconventional cable designs is either vague or nowhere-to-be-found. At Iconoclast, our ethos is all about engineering and transparency: whether you like what we’re doing or are not so sure, we’re never going to hide the ball. We tell you why these cables are designed the way they are, and in the course of that explanation we tell you exactly what’s in them, how it’s arranged, and why — none of this is magic, and while some of it is patented IP, none of it is secret, either. Along the way, we try to shed some light on general principles of cable design and clear up some common misconceptions about the real attributes of wire and cable. Questions? Ask away.